Makers Market Detroit, Promotes the revival of Detroit by celebrating young entrepreneurs, innovators, and risk takers. Through monthly courses teaching skills branding from coding to woodworking, to business practices, we are empowering a new generation of creative, self made workers.

Brand Identity System 

Empowering Detroit’s Youth

Supporting the revival of detroit by celebrating young entrepreneurs, innovators, and risk takers.

Promise:

Makers Market Detroit promotes the revival of Detroit by celebrating youth entrepreneurs, innovators, and risk takers.

Essense:

Celebrating You & Your Ideas.

A Broken System

This identity was backed by a month of research, digging into the pitfalls of the Detroit Public Schools (DPS). Using IDEO methodologies as a base for our research, our team conducted a analysis of the demographics, enrollment, budget, academic scores, and conditions of the DPS in order to create informed design decisions when it came to creating our visual identity. With our research finished, a comprehensive research guide was produced to accompany our final designs.

Using IDEO research methodoligies as a way of framing our research, we began the seemingly impossible task of finding the root of these issues.

Applications